Zenith's Research


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Research
Zenith was formed first as a research organization, and only later came to be a consulting one. Since our inception in 1962, we have researched over 1200 organizations, 10,000 individuals and their interactions, and 27 industries.

Overall Key Findings
85% of Wal-Mart's prices are higher than its competitors as a group (based on nearly half a milllion price checks). 94% of business organizations have a critical problem they are not solving. Over 97% of business improvement information is delivered in a format that makes a significant difference in organizations only 2% of the time: books, seminars, conferences, articles, and speeches. 92% of all business organizations have a customer service rate of 70% or worse. 100% of all businesses are 25% inefficient or worse: they waste at least one dollar and one hour out of every four. Organizations cannot see the System that generates their most significant errors, much less change it.

Commitment
Why don’t we do what we say we are committed to doing? Compliance is not commitment, so how do you promote commitment without carrots and sticks? Read more >

Wal-Mart: How to Exploit Wal-Mart’s Weaknesses
After nearly half a million price checks, is Wal-Mart really cheaper? Read more >

Critical Problems: Every Organization Is in Danger but Doesn't Know It
We analyzed over 1200 organizations and 10,000 individuals and their interactions: 94% of all organizations have a crtitcal problem they are not solving. Read more >

Long-Term Health Care: The Core Obstacle to Fixing Long-Term Care’s Problems
We studied 300 long-term health care facilities, and found that none of them perform as well as their managers think. Why not? Read more >

Nonprofits: How Effective are Nonprofits?
Find out how your nonprofit can receive a free analysis by participating in our research project. Read more >

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